SKU: YUBC24-37-AA64

Urban Classic

Sale price$587.00 Regular price$690.00
LOW STOCK Save $103.00
SIZE: 37.5mm
BRACELET: Leather Strap

Last time pieces left in stock before sold out

Inspired by our 1960s classic collections, the Urban Classic is YEMA’s interpretation of the ultimate French neo-vintage dress watch. Equipped with our automatic In-house Caliber YEMA2000, the Urban Classic case measures just 9mm in thickness, features an elegant 37,5mm ‘step case’ and a circular brushed dial with applied markers and leaf hands. 

VINTAGE INSPIRED DIAL

The Urban Classic dial features a charming circular brushed surface finish with faceted, polished applied markers, in perfect harmony with the hour and minute polished leaf hands. The applied YEMA logo raises discretely and elegantly from the dial surface while the double dome hesalite crystal adds neo-vintage charm and a gentle look that isn’t present on most modern watches.

HISTORIC CASE-BACK

The great level of detail and finishes overall is also found on the steel case-back. Satin-polished and circular brushed finishes elegantly surround YEMA’s historic crest, which is carefully forged into the case-back with a hydraulic press, ensuring a qualitative and refined finishing.

37.5mm STEP CASE

The 316L stainless steel case is created from a single piece of steel, its shape has a pronounced ridge or ‘step’ around the raised hesalite glass that adds a cool vintage vibe, while the mono-block case architecture contributes to the 10 BAR waterproofness. The 37,5mm case wears larger than expected thanks to its 30mm dial opening and 45mm lug-to-lug.

SLIM & ELEGANT DRESS WATCH

Designed with a focus on retro-style elegance, the Urban Classic features a 9mm thin case. The alternating brushed-polished case finishes capture the eye and provide refinement and singularity.

YEMA MANUFACTURE

YEMA2000 IN-HOUSE CALIBER

The second-generation In-house Caliber YEMA2000 is powered by optimised components yielding slightly better performance than similar Standard Grade calibers, offering a Daily Rate of +/- 10 s/d and a power reserve of 42h.

LEARN MORE
01

URBAN LEATHER STRAP

Made by a French craftsman from our region (Franche-Comté), the Urban leather strap has a textured finish with a cross-hatched embossed pattern and topstitching for excellent hold over time. The polished steel buckle is engraved with YEMA’s logo.

02

STEEL MESH BRACELET

The Urban Classic steel mesh bracelet is made in Milanese mesh for more flexibility and finesse. The clasp, engraved with YEMA's historic logo, adjusts quickly and very easily.

01

URBAN LEATHER STRAP

Made by a French craftsman from our region (Franche-Comté), the Urban leather strap has a textured finish with a cross-hatched embossed pattern and topstitching for excellent hold over time. The polished steel buckle is engraved with YEMA’s logo.

02

STEEL MESH BRACELET

The Urban Classic steel mesh bracelet is made in Milanese mesh for more flexibility and finesse. The clasp, engraved with YEMA's historic logo, adjusts quickly and very easily.

CASE & CRYSTAL

Material: Polished 316L stainless steel
Diameter: 37.5mm
Thickness: 9.00mm
Lugs: 20mm
 
2.50 mm domed hesalite

DIAL & HANDS

Radial brushed dial
Applied indexes and hands in polished stainless steel

STRAP

316L stainless steel mesh strap, engraved steel buckle with Y YEMA logo
Leather strap with 316L stainless steel buckle engraved with Y YEMA logo

CROWN

Pushed crown with YEMA logo embossed

POWER RESERVE

42 Hours

WATER RESISTANCE

10 BAR / 330 feet / 100 m

LOCAL PRODUCTION

Over the past few years, YEMA has made significant investments aimed at insourcing a good part of its production and constantly improving the quality of its manufacturing processes by implementing latest equipment as well as expanding and modernising its workshops and production lines. In addition, YEMA now works with new local partners in France and Switzerland within a range of 72km of its workshops, to secure a more responsible and higher quality production.

A DYNAMIC REGIONAL WATCHMAKING ECOSYSTEM

YEMA workshops are based in Morteau, the cradle of French watchmaking, a few steps from the Swiss watchmaking region. This cross-border watchmaking community concentrated along the Jura mountains has gradually transformed into a true regional watchmaking ecosystem recognized as Intangible Cultural Heritage by the UNESCO in 2020.

LOCAL PRODUCTION

Over the past few years, YEMA has made significant investments aimed at insourcing a good part of its production and constantly improving the quality of its manufacturing processes by implementing latest equipment as well as expanding and modernising its workshops and production lines. In addition, YEMA now works with new local partners in France and Switzerland within a range of 72km of its workshops, to secure a more responsible and higher quality production.

A DYNAMIC REGIONAL WATCHMAKING ECOSYSTEM

YEMA workshops are based in Morteau, the cradle of French watchmaking, a few steps from the Swiss watchmaking region. This cross-border watchmaking community concentrated along the Jura mountains has gradually transformed into a true regional watchmaking ecosystem recognized as Intangible Cultural Heritage by the UNESCO in 2020.

YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions.

WELCOME TO A WORLD OF PRIVILEGES

With your first purchase you become a member of YEMA's loyalty program YEMA Privilege. Enjoy exclusive offers and discounts that increase in value as you move up the tiers, free shipping, 24/7 Customer Service and 2 Years International Warranty.

SEE ALL BENEFITS

YOUR YEMA TRAVEL CASE & 2 YEAR WARRANTY

Each watch is delivered in a leather travel case together with a 2 year International Warranty leather card

WELCOME TO A WORLD OF PRIVILEGES

With your first purchase you become a member of YEMA's loyalty program YEMA Privilege. Enjoy exclusive offers and discounts that increase in value as you move up the tiers, free shipping, 24/7 Customer Service and 2 Years International Warranty.

SEE ALL BENEFITS

YOUR YEMA TRAVEL CASE & 2 YEAR WARRANTY

Each watch is delivered in a leather travel case together with a 2 year International Warranty leather card