USD Price Increase FAQ

Why is YEMA adjusting its prices in the U.S. market? 

As a French independent watchmaker, our entire operation from design and manufacturing to logistics is based in France, and our costs are primarily in Euros. For a sustained period, we have absorbed the impact of an unfavorable exchange rate where the U.S. Dollar's value has declined against the Euro. This price adjustment is now necessary to maintain our rigorous quality standards, invest in future innovations, and ensure the long-term sustainability of our craftsmanship.

Is this price increase global, or only for U.S. customers? 

This specific 12% price adjustment is for the U.S. Dollar prices only, directly due to the exchange rate fluctuations between the U.S. Dollar and the Euro. 

What about international customers who pay in U.S. Dollars?

This price adjustment applies to any customer who purchases with U.S. Dollar pricing on yema.com, regardless of their geographical location. If you are an international customer paying in a different currency, this specific adjustment will not affect your purchase.

Effective Date of New Pricing

When do the new U.S. Dollar prices take effect? 

The new U.S. Dollar prices will take effect on August 24th, 2025. Any orders placed before this date will be honored at the current pricing. All U.S. Dollar prices displayed on yema.com will be updated to reflect the new pricing automatically on this date.

Details of the Price Adjustment

Why is the price increase exactly 12%? Is it the same for all models?

There will be an average increase of 12% across all models. The increase is a direct result of our financial analysis of the recent U.S. Dollar and Euro exchange rate fluctuations. This specific percentage is necessary to offset the increased operational costs and maintain our quality standards. The USD price adjustment will be applied across all products.

How this affects your current order or warranty

If I place an order or pre-order before August 24th, will I pay the current price or the new price?

Any orders or pre-orders placed and confirmed before August 24th, 2025, will be charged at the current pricing. This includes pre-orders that have been paid for but have not yet shipped. The new pricing only applies to purchases made on or after this date. We encourage you to finalize your purchase before this date to take advantage of the current rates.

Does this price increase affect my existing order that hasn't shipped yet? 

No, if your order has already been placed and confirmed, you will be charged the price agreed upon at the time of purchase. The new pricing only applies to orders placed on or after August 24th, 2025.

Will this price increase affect my warranty or after-sales service? 

No, the price adjustment solely relates to the cost of new timepieces. Your warranty, after-sales service, and the quality of support you receive from YEMA remain unaffected and fully guaranteed.

Considering a purchase

Can I reserve a watch at the current price for later purchase? 

Unfortunately, we cannot reserve watches at current prices for future purchases beyond the August 24th deadline. All purchases must be completed and confirmed before this date to benefit from the current pricing.