PRESS RELEASE: FUTURE PRICE INCREASE EFFECTIVE AS FROM MAY 1st, 2020

During the last three years YEMA decided to maintain retail prices for all its watches and collections.

Following recent developments around Swiss watch movements made available to third-party brands and in particular the sharp price increase coupled to the reduction of stock pushes us to anticipate an increase in retail prices for 2020, as follows:

• Superman Heritage : From $ 999 to $ 1,099

• Superman Heritage Blue : From $ 1,149 to $ 1,249
• Superman Heritage U.S. Edition : From $ 1,149 to $ 1,249
• Superman GMT / Black / Black Gray / Kakhi : From $ 1.449 to $ 1,574 
• Rallygraf Heritage / Yachtingraf Heritage : From $ 2,249 to $ 2,399
• Flygraf Heritage : From $ 1,899 to $ 2,049

These retail price increases will be applicable as from May 1st, 2020.

Ambre Group and its watch brand YEMA anticipated the recent decisions taken by COMCO (Swiss Competition Commission) which were under discussion for the past few years, by reinforcing its desire for innovation and research.

In this context, between 2007 and 2011, Ambre Group invested over EUR 3m in Research & Development in order to design its own in-house caliber, the MBP1000. The objective was to secure independence for a French watchmaker having its own workshops and watchmakers team based in France.

Since 2018, YEMA, through Ambre Group, has again endeavored to invest significantly in Research & Development to make further evolve its in-house caliber MBP1000. In addition to this development, the Group has also focused its efforts on developing another complications aiming at ensuring independence from the Swiss suppliers but above all in order to increase its watchmaking know-how.

These new developments will be unveiled during 2020.