SKU: YWTR25-GMS

Urban Traveller

Sale price$1,090.00
BRACELET: Steel Bracelet
🟢 Shipping October 2025

THE URBAN TRAVELLER RETURNS, POWERED BY SELLITA.

The iconic Urban Traveller with integrated bracelet makes its comeback in a dressy, refined collection featuring a sleeker case and three new sunray dials. Each model is paired with an FKM rubber integrated strap matching the dial colour, enhancing both style and comfort on the wrist.

Equipped with the proven Sellita SW200 caliber, a Swiss automatic movement renowned for its reliability and precision, this new Urban Traveller collection has been conceived as the perfect everyday sports watch, combining elegance, versatility, and mechanical authenticity.

PERFECT PROPORTIONS, STUNNING QUALITY OF EXECUTION.

The Urban Traveller’s stainless steel case has been refined and trimmed down by nearly 1mm in thickness for a sleeker, more comfortable profile. We have used the complex asymmetrical octagon case geometry to our advantage by executing every single angle with the same set of alternating brushed-polished finishes, that captures the eye and gives great elegance and singularity to the case while preserving the marked sporting spirit.

The bezel is inspired by a YEMA Sous-Marine model from the 1980’s and is made from a single piece of stainless steel, yet it has three distinct finishes, with the top and bottom bevels featuring an elegant vertical brushing and an entirely polished transition where the bezel’s horizontal and vertical surfaces meet.

SUNRAY DIAL WITH REFINED DETAILS

The Urban Traveller introduces a new generation of dials available in three distinct sunray colours, each offering a dynamic play of light that shifts with every wrist movement.

A finely crafted applied dial flange with a circular brushed effect frames the composition, enhancing depth and emphasizing the clean geometry of the case. Polished stainless steel indexes are applied with precision, while the hour and minute hands are treated with Super-LumiNova BGW9 for optimal legibility in low light. The white seconds hand provides a crisp contrast, reinforcing the luxury sports watch positioning of this collection.

RAISED SAPPHIRE CRYSTAL

The slightly raised sapphire crystal offers better readability, increased scratch resistance and a high quality appearance.

HISTORIC CASE-BACK

The great level of detail and finishes overall is also found on the steel case-back. Satin-polished and circular brushed finishes elegantly surround YEMA’s historic crest, which is carefully forged into the case-back with a hydraulic press, ensuring a qualitative and refined finishing.

SELLITA SW200-1 CALIBER

This Swiss movement is mostly recognised for its reliability. With 26 Ruby jewels, it beats at 28,800 A/h and offers a power reserve of 38 hours.

SUPER-LUMINOVA BGW9

The hands and markers are coated with Super-LumiNova BGW9, providing perfect readability in the dark.

STEEL INTEGRATED BRACELET

The continuous pattern of vertical brushed surfaces and polished angles naturally extends all the way from the top of the bezel, to the case and further into the integrated steel bracelet, creating the appearance of seamless integration.

The gently tapered links on the integrated bracelet continue the effect, vertical brushed surfaces continue meeting polished angles all the way to the double folding clasp.

FKM RUBBER INTEGRATED STRAP

Constructed from high-grade FKM rubber, the strap offers superior resistance to heat, chemicals, and UV exposure compared to conventional rubber, while retaining excellent flexibility and comfort. Its low water absorption and non-stick surface further enhance performance for everyday wear.

Engineered to achieve both precision fit and in exact correspondence with the case geometry, the strap integrates seamlessly into the lugs, preserving the watch’s streamlined silhouette. The profile tapers progressively toward the buckle, reducing bulk at the wrist while maintaining structural integrity. The stainless steel butterfly buckle features a brushed top surface with polished bevels and provides stable fastening while allowing easy adjustment.

CALIBER

Sellita SW200

28 800 A/h

Automatic

Self-winding mechanical

38h power reserve

Hours, minutes, seconds

BEZEL

Vertical brushed / polished 316L stainless steel

CASE & CRYSTAL

Material: Vertical brushed 316L stainless steel with polished bevel
Diameter: 39mm
Thickness: 10.80mm
Lugs: 24mm

DIAL & HANDS

Sunray dial and applied dial flange with circular brushed effect

Applied polished stainless steel indexes, hour and minute hands treated with Super-LumiNova BGW9
Standard Grade

Second hand in white

STRAP

Integrated 316L stainless steel bracelet

Double pusher solid butterfly buckle in brushed finish and polished bevel

FKM Rubber Integrated Strap

CROWN

Circular brushed screw-down crown with polished YEMA logo embossed

WATER RESISTANCE

10 BAR / 100 m / 330 feet

ASSEMBLED IN FRANCE

Our collections powered by the reliable Sellita SW200 caliber and assembled in our French workshops, offer an accessible first step into YEMA’s world of mechanical watchmaking. For those wishing to go further, YEMA’s in-house Manufacture caliber collections embody the pinnacle of our craftsmanship and innovation.

ASSEMBLED IN FRANCE

Our collections powered by the reliable Sellita SW200 caliber and assembled in our French workshops, offer an accessible first step into YEMA’s world of mechanical watchmaking. For those wishing to go further, YEMA’s in-house Manufacture caliber collections embody the pinnacle of our craftsmanship and innovation.

YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions.

YOUR YEMA TRAVEL CASE & 2 YEAR WARRANTY

Each watch is delivered in a leather travel case together with a 2 year International Warranty leather card

WELCOME TO A WORLD OF PRIVILEGES

With your first purchase you become a member of YEMA's loyalty program YEMA Privilege. Enjoy exclusive offers and discounts that increase in value as you move up the tiers, free shipping, 24/7 Customer Service and 2 Years International Warranty.

SEE ALL BENEFITS

YOUR YEMA TRAVEL CASE & 2 YEAR WARRANTY

Each watch is delivered in a leather travel case together with a 2 year International Warranty leather card

WELCOME TO A WORLD OF PRIVILEGES

With your first purchase you become a member of YEMA's loyalty program YEMA Privilege. Enjoy exclusive offers and discounts that increase in value as you move up the tiers, free shipping, 24/7 Customer Service and 2 Years International Warranty.

SEE ALL BENEFITS